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TV Consumer Market Study
Television (TV) as a mass medium of video content consumption, plays a pivotal role in empowering citizens with information, education and entertainment. It has witnessed tremendous growth over the past few years. As per a 2020 Broadcast Audience Research Council (BARC) report, TV viewership increased by 9 percent from 2019. Further, estimates suggest that total pay-TV subscriber base shall expand from 127mn in 2020 to 134mn by 2025, with the total industry revenue increasing to USD12.3bn by 2025 from USD8.9bn in 2020. Read more…
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Status of E-Consumers in India
This research project, spread across 2 years, aims to study the status of ‘e-consumers’ while analysing the e-commerce space in India. Given the proliferation of smartphones and increasing internet access, it is critical to ascertain the importance of e-commerce, not only as a service but as a whole sector. The covid-19 pandemic has accelerated the shift to e-commerce by at least 5 years. Thus, it is clear that e-commerce must be one of the biggest cogs in the wheel to economic recovery post-covid-19, in India and globally. Read more…
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Examining the Rationale Assumptions and Approach to Non-Personal Data Sharing
Globally, initiatives are being launched to explore frameworks, principles, codes, and mechanisms, for sharing non-personal data (NPD). India has also taken a step in this direction, and a committee of experts on NPD governance framework has recently released its report. One of its key recommendations pertains to sharing NPD for spurring innovation and enabling digital economy growth, with appropriate safeguards in place. Read more…
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Manthan Series on Digital Economy
The growth of data driven digital economy in India has brought many benefits. However, its disruptive nature and proliferation have opened the doors to many challenges, risks and misuse. These pertain to ensuring adequate data protection, curbing fake news, preventing unethical use of technologies, fair taxation, enabling cyber security, ensuring consumer sovereignty & (re)defining consumer welfare standards, among others. Due to this, India is facing challenges in formulating policies and regulation for digital economy. Read more…
